New York, NY (PRWEB) November 11, 2014
The Midas Awards® for World’s most useful Financial Advertising? features announced the Shortlist for the 2014 competition.
The Midas Grand Jury of 30 worldwide customer and agency leaders from monetary creative and advertising and marketing procedures, in addition to 10 judges taking part in a live session in New York City, examined entries to determine the 2014 Shortlist. This current year, 197 entries obtained Shortlist standing posted from 19 countries world wide. Your competition extended its global impact with entries from Cambodia, Honduras and Sri Lanka moving forward to the next judging round.
The spotlight ended up being on companies competing for number 1 status in the 2014 Midas Report. The next companies are forerunners the yearly position: King James Cape Town, South Africa with 16 entries Shortlisted; Publicis Kaplan Thaler, American with 13; The Jupiter Drawing Room, South Africa with 12 entries achieving Shortlist status; FP7/DXB (section of McCann Worldgroup), United Arab Emirates with 10; 41? 29!, chicken with 8; and Lavender, Australian Continent and M&C Saatchi Direct & Digital Communications, India each with 2 entries Shortlisted.
MasterCard’s invaluable promotions saw numerous entries from agencies worldwide attain Shortlist condition: R/GA, United States Of America led with 6 when it comes to MasterCard brand name: 2 for “Priceless new-year,” 2 for “Priceless shocks” and 2 for “Priceless unexpected situations Northside Festival.” McCann XBC, New York’s “Priceless Table” saw 4 entries move ahead; FP7/DXB, United Arab Emirates had 2 entries from the Shortlist for “Priceless Arabia? Inform Tales couple of Can Tell”; and MacLaren McCann, Canada “Priceless Surprises Gilmour” had 1 entry Shortlisted.
Publicis Kaplan Thaler, USA’s campaign for Citibank saw an astounding 12 entries move forward towards trophy round. Shortlisted entries feature: 3 for “Citibike,” 2 for “Citibike OOH,” 2 for “Every Step regarding the Way web site,” 2 for “Citibike (Design),” and “Citi Olympic Sponsorship business television promotion,” “Olympic customer TV promotion” and “Mets” also shifted towards Shortlist.
R/GA USA’s promotion “PwC 365” for client PwC specialists saw 4 entries Shortlisted. The company developed a public-facing cellular application that delivers the PwC’s breadth of expertise in a classy, customized knowledge enabling people to create profiles predicated on their particular companies and their interests, after which delivers personalized content in the home screen and through the entire website.
This season marks the debut of this Midas Brand Report, a standing just like the Midas Report, acknowledging advertiser’s performance considering things attained within the Midas Awards. Contenders when it comes to inaugural Midas Brand Report consist of: Absa, Citibank, Emirates NDB, MasterCard, Sanlam, and TD Bank.
The usa took the lead this present year with a powerful 70 entries Shortlisted up 15% from 2013. Southern Africa uses with a 100percent uptick with 48 shortlist entries over last year’s 24. 15 entries from Canadian agencies shifted towards trophy round; closely followed closely by United Arab Emirates with 14 entries and Turkey with 12.
Agencies from Mexico had a stronger showing with 7 entries moving forward towards the trophy round. Sweden had been acknowledged with 5; Germany 4; and Cambodia and India with 3 each. Both Austria and Sri Lanka saw 2 entries achieve Shortlist condition, and Belgium, Czech Republic, Honduras, as well as the great britain each had 1 entry Shortlisted.
“This is shaping around be an advertising 12 months for the Midas Awards—so many judges have reported becoming extremely impressed because of the work they reviewed. We can’t wait for the Round 2 results to start coming in to observe how things come out!” said Alisun Armstrong, Executive Director, Midas Awards.
Shortlisted entries will today move on to Round 2, where the Midas Grand Jury will award Midas gold-and-silver Ingots to your greatest scoring entries, determine the winner when it comes to inaugural Midas Award for Innovation, and award the Grand Midas into entry considered “Best in Show.” The outcomes associated with the jury are parsed in a yearly positions brief, The Midas Report—a veritable who’s-who in the wide world of monetary services marketing and advertising. To see the 2014 Midas Shortlist be sure to go to: http://www.midasawards.com/shortlist/2014/
The 2014 Midas prizes trophy winners will soon be launched on December 2, 2014.
This year’s Midas Awards Grand Jury ended up being recruited from the many prominent worldwide companies and composed of the most respected and influential thoughts in financial marketing and advertising. Customer and company leaders from the creative and advertising disciplines, along with globally acknowledged specialists in monetary plan and communications are represented.
Launched in 2001, the Midas Awards may be the only competition to recognize superiority in monetary marketing and advertising on an international scale, honoring the planet’s Best Financial Advertising? in banking, brokerage, insurance coverage, shared funds, charge cards, property, accounting, and consulting. Your competition invites entries in four specific group teams: Products & solutions, Craft, utilization of Medium, and make use of of Discipline.
Press questions tend to be welcome and really should be directed to Gayle Mandel: gmandel(at)internationalawardsgroup(dot)com, 1 212 643 4800.
Concerning the Midas Awards
Established in 2001, the Midas Awards is the only competitors to acknowledge superiority in economic advertising and marketing on a global scale, honoring the whole world’s most readily useful Financial Advertising? in financial, brokerage, insurance, shared resources, bank cards, real estate, bookkeeping, and consulting. The competition encourages entries in four specific groups: Products & solutions, Craft, usage of Medium, and employ of Discipline.
About Nyc Festivals
Nyc Festivals organizes marketing development tournaments for after companies:
AME Awards Planet’s Best Advertising & Advertising Effectiveness?
The Worldwide Awards Earth’s Most Useful Healthcare & Health Advertising?
Midas Awards World’s Most Readily Useful Financial Advertising?
New York Festivals World’s Most Useful Advertising?
New York Festivals Earth’s Most Useful Radio Programs?
Ny Festivals World’s Best television & Films?
Entries to each of competitions tend to be judged throughout the world by panels of colleagues in their particular companies. To learn more, head to http://www.newyorkfestivals.com.
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