China has abundant freshwater resources, but the amount per capita is only a quarter of the world level, per capita water resources by the United Nations as the world’s poorest countries. Spring of this year, Southwest Outbreak of a severe drought in five provinces century, once again the attention of the whole society to focus on “saving” the popular key words above.
Sanitary industry and water as the industry is closely related to, the first to take up “saving” social responsibility. Is able to produce a truly water-saving bathroom products on the market of water-saving irrigation of the product meets the consumer whether to accept the high cost of water saving products, consumers will take the initiative to purchase water-saving products … … from R & D, production, Sell To promote a series of links to the important task of universal, seemingly fall on the business side of the body. As the main purpose of profit, social supplement business unit, water-saving sanitary ware enterprise road difficult.
Consumers about water-saving product geometry? Baidu search for “51 water-saving bathroom” key words, 270,000 ordered to shoot straight out the relevant pages, and even that spectacular. Face Drought And wave after wave of 51 marketing “tricks”, most of the sanitary enterprises to “water” theme opened Marketing Prelude to war, the market heat persisted and continues to this day.
Such a hot atmosphere, so that consumers have to concern for water-saving products. But how many people really understand the water-saving products, I am afraid have to add a question mark.
Journalists were interviewed around the age of 20 between 20 and 30-year-old boyfriend, the findings were obtained, three percent of respondents at home to install water-saving toilets, four percent of respondents have a section of the office toilet water, those who do not know The average length of the toilet with toilet drainage button distinction. Although the survey results have some limitations, but at least show has become the mainstream consumer groups, 80 water-saving products after consumers know little about.
Thus, the current water-saving sanitary ware market formed a clear polarization. On the one hand, companies struggling to develop water-saving technologies, regardless of whether the market has had withstood the test of the product, are “saving” follow the trend infuses corners of the market; the other hand, consumers do not understand not only saving products, and even The cast a skeptical eye. This is like two magnets repel the same business more they want to force close to the consumer, consumer-run farther, the two sides had no choice but end up last.
Manufacturers to “one after the” break the awkward situation
The saying goes, there is a way. Although the consumer product is not salty water does not short the number of hurt whom the attitude of tireless bathroom business center, but face the embarrassment of their situation, experts and consumers face the question, sanitary enterprises still play a “less than the Yellow River heart die “dedication,” one after the “ground assault saving technology.
Last year, the Faenza Sanitary Ware introduced a position in the industry-leading ultra-water-saving sanitary ware F1636, according to its product manager Yuan wave introduction, after numerous tests this product proved its effectiveness with washing and scrubbing same general ware. At present, the Faenza based on this test is hard to break through the challenges, research and development efforts 3.5L of water-saving products.
Canice bathroom as a rising star of the industry, breaking the traditional water-saving toilet siphon technology, do not need a pipeline to siphon water injection effect can thus develop a 3.3L to 3L of water-saving products between . Sales Director Chen Wenhu bathroom Kanis said that this water saving products Kitchen & Bath Expo in Shanghai during the 2009 launch, is very mature.
Addition, including Wrigley, Wai-tat, Anwar, Dongpeng, constant cleaning, Osman, Jimei, Friends of the whole industry, including small enterprises have committed to develop water-saving technologies have improved flushing technology, has increased the smoothness of the glaze, a reasonable distance to change the pipe diameter, length, etc.. “Now consumers do not accept, does not mean that consumers do not accept the future. As long as companies strive to develop a real water-saving products, over time, water-saving bathroom products is sure to become a mainstream product, the current embarrassing situation naturally ceased to exist. “constant Sanitary Ware Brand Director Liu Jianhao this confidence.
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